Strategic Priority: University Identity

Purpose Statement

Serve in an advisory and support role to understand how the University leverages the MCPHS institutional brand to achieve its goals and to ensure consistent utilization of brand elements.

Goals

1. Understand how the University, Schools, and Departments leverage institutional brand to achieve their goals.
2. Meet with Schools and Departments to observe branded materials and provide support and guidance to ensure congruence with brand elements.
3. Make recommendations on promoting the MCPHS tagline: “Creating a Healthier, More Equitable World.”